SERVE ITSM · LEGAL
Privacy notice
Last updated 12 October 2026
This notice explains how Serve ITSM handles personal information when you browse this marketing website or contact us. The SERVE software processes customer and end-user information under separate customer terms and, where applicable, a data processing agreement.
Operator and scope
ServeITSM (company number 17490108), trading as ServeITSM, of 105 Swan Road, Hanworth, Greater London, England, United Kingdom, TW13 6PE. Not VAT registered; no VAT is currently charged. This website and the services described here are for business customers only; no residential consumer service is offered. No VAT number is currently held. Unless a signed customer agreement states otherwise, the law of England and Wales applies and the courts of England and Wales have jurisdiction, subject to mandatory law.
Who is responsible
The website operator and controller for website enquiries is ServeITSM (company number 17490108), trading as ServeITSM, of 105 Swan Road, Hanworth, Greater London, England, United Kingdom, TW13 6PE. Not VAT registered; no VAT is currently charged. Contact info@serveitsm.com or write to the postal address above about this notice or your personal information.
Information and purposes
We collect the contact and company details, enquiry content, requested service and any information you choose to provide so we can respond, arrange demonstrations, prepare quotations and manage business relationships. Hostinger may process technical request data, such as IP address, browser details and security logs, to deliver and protect the site. Microsoft 365 is used for business email and collaboration.
Do not submit passwords, payment-card information, health data or customer ticket content through public enquiry forms. We do not use this website to make solely automated decisions with legal or similarly significant effects.
Lawful basis and retention
We process enquiry information to take steps at your request before entering a contract, perform a contract, meet legal obligations, and pursue legitimate interests in responding to business enquiries, operating and securing the website, and maintaining business records. We keep enquiries for up to 12 months after the last substantive contact unless a contract, legal obligation or dispute requires longer; essential accounting and contract records are kept for the legally required period. Security logs are retained for the period reasonably needed to investigate and protect the service.
For the SERVE ITSM service, resolved tickets are retained for 30 days before automatic archival, then kept in the archive for 90 days before scheduled deletion, subject to legal holds, customer instructions and applicable law. The customer remains responsible for configuring and communicating its own retention obligations.
Sharing and international transfers
We share information with our hosting provider, Hostinger, and our business email/collaboration provider, Microsoft 365, plus professional advisers where necessary. We do not sell enquiry data. Providers may process data in other countries; where required, we use an applicable UK transfer mechanism and safeguards. Contact us for current provider and transfer details.
Your rights and complaints
Depending on the circumstances, you may have rights to access, correct, erase, restrict or object to processing, and to data portability. Contact us first at the address above. You may also complain to the UK data protection regulator, the Information Commission, which succeeded the Information Commissioner’s Office on 30 September 2026. See ico.org.uk for the regulator’s current information and contact routes.
Customer service data and AI
For customer ticketing, service-management and portal data, the customer organisation generally decides the purposes and acts as controller; ServeITSM processes that data on documented customer instructions under the applicable service agreement and data processing agreement. The service may be configured to use Ollama, Microsoft Copilot or OpenAI models. The selected provider, data flow, region and applicable terms depend on the customer’s configuration; customers must not enable a provider until they have reviewed its data terms and approved the configuration.
We may update this notice when our processing changes. The current marketing website uses Hostinger hosting and Microsoft 365 for business email/collaboration.